He is a person who has rewritten history by buying the humongous East India Company that ruled us for centuries. In the luxury business of fine foods today, Sanjiv Mehta, who has made almost all Indians proud, plans to take the legendary company to new heights.
It is indeed a matter of pride that the East India Company that ruled us for 100 years, is owned by an Indian today. Mumbai-born entrepreneur Sanjiv Mehta bought major stake in the company with a whopping $15 million in 2010, and became the proud owner of the company.
It was the world’s first multinational company, a trading giant during the colonial rule of the Indian subcontinent. This week, The East India Co. is being reborn as a luxury brand - under Indian ownership.
Indian entrepreneur Sanjiv Mehta will this month relaunch the historic business name of the East India Company as a consumer brand, starting with a luxury food shop in London.
Sanjiv Mehta, 48, is trying to breathe life back into the East India Company (EIC), which once ruled the world of commerce, and make it a global player once more. The company was established in 1600 by Elizabeth I and was responsible for putting tea and coffee on the breakfast tables of Western homes and spreading spices across the globe.
