ENJOY FREE STANDARD UK DELIVERY ON ALL ORDERS OVER £25 SEE DELIVERY DETAILS ›

THE PERFECT CUP OF TEA
USING LOOSE LEAF TEAS: TEA BREWING TIPS FROM OUR TEA MASTER
 

HEATING THE WATER

Always start with freshly drawn cold water. If possible, use filtered water to remove any other additives like chlorine that may affect the taste. Heat water using an electric or stovetop kettle. Boil the water to the temperature recommended for your tea, it can vary from 65 to 100 degrees centigrade click here for more details. Tea leaves love oxygen, so we recommend not to use previously boiled water as it becomes de-oxygenated and will not produce a good brew.

CHOOSE YOUR TEA

Choose your favorite tea from our carefully curated tea library including more than 120 teas. A specialised selection process is used by our tea master to choose each one.

Black teas are the most popular, however, if you’re looking for a lighter tea, we have a wide range to choose from: soft and sweet white teas, flowery oolongs, refreshing green teas, and beautiful flowering teas.



SHOP TEA

BREW IN A TEAPOT

Warm the pot by swirling a small amount of boiled water in it and rinse. Measure the correct amount of tea leaves per person and add them to the warm teapot. Gently pour hot water over the tea leaves

From a short 60 seconds to a long five minutes, each tea variety has a different brewing time, click here for more details.

When the tea is ready, strain into your favourite teacup or mug and enjoy

TEAPOTS, TEA CUPS & MORE

MILK, SUGAR, OR NEITHER?

Its a matter of taste and personal preference. Our tea master’s recommendation is to try drinking tea ‘black’, you will be surprised by the difference in flavour. Some tea varieties are naturally sweet, so they may not require any sugar.

When it comes to milk, stronger teas such as our Assam and Royal Breakfast do taste delicious when a splash of milk is added, it mellows the strong flavour and enhances the taste, but green, white and floral teas are very delicate and you should drink them without anything added to them.


LEARN MORE ABOUT TEA'S THROUGHOUT THE DAY

BREWING INSTRUCTIONS FOR OUR TEA VARIETIES

TEA 
VARIETY
WATER TEMPERATURE
TEA LEAVES
(grams per 200ml cup)
TIME 
TO BREW
NOTES
OUR TEA MASTER
RECOMMENDS

BLACK TEA


The traditional English cup of tea;
a dark, full and rich brew with flavours
varying from chocolate, earth and
malt to fruit, spice and citrus

SHOP BLACK TEA

100ºC

2 - 2.5g

4 - 5 mins

In the case of Puerh,
brew one cake for
30 seconds

FLOWERING TEA


Unfold an exquisite bouquet of
delicate floral notes as the bloom
gently unfolds whilst this light,
golden tea is infusing


SHOP FLOWERING TEA

85 - 90ºC

1 bulb

5 mins

Double infusions are
possible with the same
bulb, we would
recommend no more.

OOLONG TEA


Deep amber in colour, this medium
strength tea has a wide range of
flowery and fruity notes with
creamy textures


SHOP OOLONG TEA

85ºC

2 – 3g

3 mins

Multiple infusions are
possible with the same
leaves, we would
recommend no more
than three.

GREEN TEA


Pale green in colour it has a
fresh, light and slightly grassy
flavour. Slightly milder than white
tea, enjoy subtle notes of sweetness
and astringency


SHOP GREEN TEA

75 - 80ºC

1 - 1.5g

2 - 3 mins

Double infusions are possible with the same leaves, we would recommend no more.

WHITE TEA


Mild in strength, the pale
champagne coloured brew has a
light, soft and sweet flavour


SHOP WHITE TEA

75 - 80ºC

2 - 3g

4 - 6 mins

Infuse for 4 - 6 minutes
for the first brew,
and 6 minutes for the
second brew. We would
recommed no more than
two infusions

A HISTORY OF TEA


The East India Company first ‘discovered’ cha in China and decided to call it ‘tea’. Upon arrival in 1664, the Directors presented it as a gift to King Charles II, where it took the court and fashionable society by storm. From being one of the very first regular importers of tea to Britain to stocking over 120 authentic, seasonal, rare and exclusive teas today, The Company was instrumental in popularising tea as a hot drink. 

We have a direct relationship with the finest tea estates and our teas are some of the freshest available as they arrive in its stores and online just 28 days after the leaves have been picked on the tea estates. Our tea master Lalith ensures that we offer premium quality teas with a consistency of taste, aroma and flavour throughout the year.

Sorry! Something went wrong

Please note we can only accept characters A - Z, a - z, 0 - 9 and punctuation: . , : ; ? ( ) / \ ! @ & £ $ €

Please re-enter your details using the characters as shown above and complete your checkout.

JOIN US IN STORE

UK

  • The East India Company Mayfair, 7/8 Conduit Street, Mayfair, London, W1S 2XF
    Tel: 020 3205 3395
  • The East India Company Bluewater, Units WVL07 and WVL08 Lower Level West Village, Bluewater, Greenhithe, Kent, DA9 9ST
    Tel: 01322 383812
  • The East India Company Covent Garden, 140‐142 Long Acre, St Martin’s Courtyard, Covent Garden, London, WC2E 9AA
    Tel: 020 3205 3394
  • The East India Company Covent Garden II, Covent Garden Market Building, London, WC2E 8RF
    Tel: 020 3205 3394
  • The East India Company Royal Exchange, 34 The Royal Exchange, London, EC3V 3LP
    Tel: 020 7929 0142
  • Harrods, 87-135 Brompton Road Knightsbridge London, SW1X 7XL
    Tel: 020 7730 1234
  • Selfridges, 400 Oxford St, London, W1A 1AB
    Tel: 0800 123400

Middle East

  • The East India Company Fine Foods, Kuwait, Phase III The Avenues, North Mall High Street, Kuwait
    Tel: 00965 2 220 0741
  • The East India Company Fine Foods, Qatar, Lagoona Mall, Doha, Qatar
    Tel: 00974 4 016 5404
  • The East India Company Fine Foods, UAE, Etihad Towers, Abu Dhabi, UAE
    Tel: 00971 2 681 0813
  • Dean & Deluca, Qatar, Villagio Mall (VIP Section), Al Waeb Street, P.O. Box 2067, Doha, Qatar
    Tel: 00974 4 451 9779
  • Dean & Deluca, Kuwait, The Avenues, P.O. Box 181, Safaat 13002, Kuwait
    Tel: 00965 2 224 2224

Europe

  • Greenbay Bridge, Norway, Madlakrosse 9, 4042 Stavanger, Norway
    Tel: 0047 947 83 378
  • Stockmann, Finland, Aleksanterinkatu 52 00100, Helsinki, Finland
    Tel: 00358 9 1211
  • Heinemann, Germany, Frankfurt International Airport Flughafen, 460, 60549, Frankfurt am Main, Germany
    Tel: 0049 69 69706 ext. 6
  • Heinemann, Austria, Vienna International Airport, 1300 Wien-Flughafen Vienna, Austria
    Tel: 00800 222 44 222
  • De Bijenkorf, Netherlands, Dam Square 1 1012 JS Amsterdam Netherlands
    Tel: 0031 800 0818
  • De Bijenkorf, Netherlands, Wagenstraat 32 2512 AX, The Hague, Netherlands
    Tel: 0031 800 0818
  • De Bijenkorf, Netherlands, Ketelstraat 45 6811 CZ, Arnhem, Netherlands
    Tel: 0031 800 0818
  • De Bijenkorf, Netherlands, Achter het Vleeshuis 26, 6211 GS Maastricht, Netherlands
    Tel: 0031 800 0818
  • Galeries Lafayette, France, 48 Boulevard Haussmann, 75009, Paris, France
    Tel: 0033 1 45 38 52 87
  • Galeries Lafayette, France, 40 Rue Saint-Ferreol, 13001, Marseille, France
    Tel: 0033 4 96 11 35 00
  • Galeries Lafayette, Germany, Friedrichstrafle 76-78, 10117, Berlin, Germany
    Tel: 0049 30 2094 ext. 80
  • Cocinista, Spain, Cocinista / Nacex Picking Avenida de la Cantuena, 4, Naves 13 y 14 28947, Fuenlabrada, Madrid, Spain
    Tel: 0034 918 271 807

Asia

  • Leluxe Teas, China, B2-M81, Yitian Holiday Plaza, Nanshan District, Shenzhen, Guangdong Province, P.R.C.
  • Dean & Deluca, Thailand, MahaNakhon, 92 Naratiwasrachanakarin Road, Silom Bangrak, Bangkok 10500, Thailand
    Tel: 0066 02 234 1434
  • Ben’s Independent Grocer, MALAYSIA, Publika Solaris Dutamas, Lot 1A 83-95, Level UG 1, Jalan Dutamas 1, 50480 Kuala Lumpur, Malaysia
    Tel: 00 603 6209 1700

Oceania

  • David Jones, Australia, Bourke Street Mall, 310 Bourke Street, Melbourne, Australia
    Tel: 0061 3 9643 2222
  • David Jones, Australia, 86-108 Castlereagh Street, Sydney, NSW 2000, Australia
    Tel: 0061 2 9266 5544
  • Crown Melbourne, Australia, 8 Whiteman Street, Melbourne, VIC 3006, Australia
    Tel: 0061 3 9292 8888

SEE MORE LOCATIONS