A grand launch event was held for the new store at Lagoona Mall, Doha, Qatar on 9 June. We were joined by Her Majesty’s Deputy Head of Mission Mrs. Cecille El Beleidi who ceremoniously cut the ribbon together with Sanjiv Mehta, Chairman of the East India Company and Nasser al Ansari, Chairman of Octagon International.
The event was attended by key Qatari individuals and press who enjoyed an evening of tasting tea, biscuits, chocolates and delicious iced teas. Our tea master, Lalith Lenadora, was in special attendance to offer his insights and answer the questions of our guests as they tasted a range of our exclusive teas.
Our second store in the Middle East offers an expertly curated selection of fine teas and coffees; artisan sweet and savoury biscuits; an exquisite chocolate range; and flavourful jams and marmalades. The extensive range also includes The Company’s exclusive hand-crafted Bone China and Porcelain for fine dining, tea and coffee. Unique in appearance and rich in history, each piece is painted by master craftsmen using mineral paints and 18 carat Gold.
The Company offers products that have been crafted by artisans and specialists from around the world using ingredients that have been carefully sourced for their quality and have a well-known provenance. Each tea in the range is personally selected by The East India Company’s Tea Master to ensure the finest quality. A direct relationship with the tea estates enables The Company to stock some of the freshest teas available as they arrive in-store within 28 days after the leaves have been picked on the tea estates.